A strategic state of mind

Improving digital communications

Launching Multiple Brand Channels

  • WHO: The Advisor Network (Endocrinology Advisor; Neurology Advisor; Clinical Pain Advisor; Psychiatry Advisor)
  • WHERE: Haymarket Media
  • HYPOTHESIS: Launching YouTube channels during major conferences will improve social media engagement and referrals for the nascent brands
  • PLAN: Attend noteworthy conferences in tandem with brand editor; identify and schedule prominent conference attendees; produce short clips and include in daily newsletters
  • RESULTS: Clicks to videos produced in-house during conferences were higher than those curated from outside sources