Frequently Asked Questions about Anesthesia
- WHO: Department of Anesthesiology
- WHERE: Hospital for Special Surgery
- HYPOTHESIS: Integrating YouTube video into FAQ section while promoting parallel series on YouTube would result in higher page views, search engine referrals, and time spent on page.
- PLAN: Identify and prep anesthesiologists for short (90 second) video clips detailing the answers they give patients to their most common questions – embed on FAQ page and improve YouTube search engine optimization. Shorten videos for Facebook and add in captions.
- RESULTS: FAQ page is the top performing page from the Dept. of Anesthesiology in 2016 with an increase of nearly 25% in engagement of all HSS videos from the year prior.