A strategic state of mind

Improving digital communications

Integrating Graphic Design into Static Layouts

  • WHO: Department of Anesthesiology
  • WHERE: Hospital for Special Surgery
  • HYPOTHESIS: Integrating graphic components will increase inter-departmental click-through rates by more than 5%
  • PLAN: Create banners for six key information pages: Clinical Research; Regional Anesthesia; Frequently Asked Questions; Fellowship Applications; Global Health Initiative; Anesthesiology Staff
  • RESULTS: At six months, traffic from the Dept. of Anesthesiology landing page to these six key information sections increased an average of 9%
Brianne Aikenstrategy, graphics